Date: 10 – 11 October 2017
Time: 9:00 am – 5:00 pm
Venue: Hilton Kuching, Sarawak, Malaysia
Remarks: Both workshop and seminar are HRDF claimable

Title: The Current Development of SEM and Data Analysis using SmartPLS 3.0
Instructor: Prof Marko Sarstedt (ProfileCitation)
Audience: Users of structural equation modeling

Course Description:
This workshop is designed to familiarize with the potentials of using PLS-SEM in business research. The objectives of this course are to provide an in-depth methodological introduction into the PLS-SEM approach (the nature of causal modeling, analytical objectives, some statistics), (2) the evaluation of measurement results, and (3) complementary analytical techniques. More specifically, participants will understand the following topics:

Recap on PLS-SEM-An Introduction
Prediction in PLS-SEM (PLS Predict): SmartPLS Tutorial
Mediation Analysis: SmartPLS Tutorial
Moderation Analysis: SmartPLS Tutorial
Measurement Invariance using MICOM: SmartPLS Tutorial
Multigroup Analysis: SmartPLS Tutorial
Uncovering Unobserved Heterogeneity (Fimix-PLS, PLS-POS & PLS-IRRS Method: SmartPLS Tutorial)
Outlook: Recent Advancement in PLS

Medium: English
Seating capacity: 30-40 participants, on first come (including payment) first serve basis
Normal Rate: MYR1800 for local participants; USD550 for international participants**

**International participants are those who are currently not residing in Malaysia

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