Essential Information

Title Mixed Methods in Business Research: Step-by-step Coaching for Novice Researchers
Date 20 April 2024 (Saturday)
Venue The KopiLab, Kuching
Time 1:00PM – 5:00 PM (GMT +8)
Registration fee (a) SRS member / Student: RM20 per person (any transaction charges to be borne by the participant/remitter)
(b) Non-SRS member: RM30 per person (any transaction charges to be borne by the participant/remitter)
Registration Form Click here

Workshop Objectives:

  • To enable learners to understand the fundamental knowledge of mixed methods in research design.
  • To enable learners to apply qualitative and quantitative data research analysis methods.

Workshop Content:

  • Introduction to mixed method research design.
  • Introduction to qualitative and quantitative research design in business research.
  • Integrated data analysis tools (Quirkos and PLS-SEM).

Facilitator’s Profile

 Dr. Leong Choi Meng

Lecturer (Swinburne University of Technology, Sarawak Campus); Co-Managing Editor (Journal of Responsible Tourism Management); Committee Member of Sarawak Research Society

Publication:

Leong, C. M., She, L., Lim, T. Y., & Wong, N. M. (2024). To buy or not to buy? Green packaging, gender differences and the intention to purchase. International Journal of Social Economics. (Scopus indexed Q2 by Emerald Publishing)

Ali, M., Choi-Meng, L., Aw, E. C. X., Puah, C. H., & Barut, A. (2024). Real estate investment decisions in COVID-19 crisis: the effect of perception and behavioral biases. International Journal of Housing Markets and Analysis, 17(1), 32-47. (Scopus indexed Q2 by Emerald Publishing)
Dr. Ivon Lim Tze Yin

Lecturer (Swinburne University of Technology, Sarawak Campus); Co-Managing Editor (Journal of Responsible Tourism Management); Committee Member of Sarawak Research Society

Publication:

Lim, T. Y., Leong, C. M., Lim, L. T. K., Lim, B. C. Y., Lim, R. T. H., & Heng, K. S. (2023). Young adult tourists’ intentions to visit rural community-based homestays. Young Consumers, 24(5), 540-557. (Scopus indexed Q1 by Emerald Publishing)

Lim, T. Y., Lim, B., Leong, C. M., & Le, A. (2021). Finish your plate! Food disposition behaviour among late adolescents. British Food Journal, 123(9), 3192-3207. (Scopus indexed Q1 by Emerald Publishing)

With the registration fee of RM20 (for SRS members or students) or RM30 (for others), participants will receive:

  • Workshop materials in soft copy
  • E-certificate of participation
  • Afternoon tea breaks

For any queries, please contact us at admin@sarawakresearchsociety.org