International Conference on Responsible Tourism and Hospitability 2020 (ICRTH2020)

ICRTH2020 is postponed to July 2021. Click here for more details.

Conference Objectives

To serve as a meeting of minds and a platform for the stakeholders (ministries, government agencies, academic institutions, business organizations, associations, and practitioners) to network to converge knowledge, experience, and resources so as to explore, develop and realize responsible tourism and hospitality in emerging economies in conjunction with Visit Malaysia 2020 and Visit Sarawak Campaign.

Conference Information

Date: 12 – 14 August 2020 (postponed to July 2021)
Venue: UCSI Hotel Kuching, Sarawak, Malaysia

Program Overview

12 August
Pre-conference Workshops
13 August
Conference Day 1
14 August
Conference Day 2

Follow ICRTH2020 on social media for more updates:

1-Day Workshop on Google Analytics: For Absolute Beginners

16 December 2017 (Saturday)
Computer Lab, SEGi College Sarawak
Jalan Bukit Mata, Kuching
Instructor: Assoc. Prof. Dr. Sim Yee Wai, University College of Technology Sarawak
Workshop Fee: RM200

Registration: Please make the workshop payment directly by banking in the amount into Yusman Yacob’s Maybank account (a/c no: 161033058127). Please email the bank slip to once payment has been made.


Date: 14 October 2017
Time: 9:00 am – 5:00 pm
Venue: Tentatively Hilton Kuching, Sarawak, Malaysia

Title: The Good, the Bad and the Ugly Side of Publishing: What Counts and what Does Not?
Instructor: Prof T. Ramayah (ProfileCitation)
Audience: Participants who aim to publish in top journals; open to non-SASEM2017 participants also.

Course Description:
The pressure to publish has become so intense that publishing has become a big business where it is now being exploited by many unscrupulous publishers who are flocking in droves to capitalize on the perils of many academics. As such, there is a need to know what publications get counted and what does not. This includes the kind of publications that is publishable and where they can be published. This sharing session will delve into these main issues by looking at:

Why We Publish?
Types of Publication
ISI Indexed Journals
Scopus Indexed Journals
Indexed Journals
Non-indexed Journals
Open Access Journals
Fake Journals
Black Listed Journals
Chapter in a Book
Review Papers

Medium: English
Seating capacity: 50 participants, on first come (including payment) first serve basis
Normal Rate: MYR450 for local participants; USD150 for international participants**

**International participants are those who are currently not residing in Malaysia


Date: 10 – 11 October 2017
Time: 9:00 am – 5:00 pm
Venue: Hilton Kuching, Sarawak, Malaysia
Remarks: Both workshop and seminar are HRDF claimable

Title: The Current Development of SEM and Data Analysis using SmartPLS 3.0
Instructor: Prof Marko Sarstedt (ProfileCitation)
Audience: Users of structural equation modeling

Course Description:
This workshop is designed to familiarize with the potentials of using PLS-SEM in business research. The objectives of this course are to provide an in-depth methodological introduction into the PLS-SEM approach (the nature of causal modeling, analytical objectives, some statistics), (2) the evaluation of measurement results, and (3) complementary analytical techniques. More specifically, participants will understand the following topics:

Recap on PLS-SEM-An Introduction
Prediction in PLS-SEM (PLS Predict): SmartPLS Tutorial
Mediation Analysis: SmartPLS Tutorial
Moderation Analysis: SmartPLS Tutorial
Measurement Invariance using MICOM: SmartPLS Tutorial
Multigroup Analysis: SmartPLS Tutorial
Uncovering Unobserved Heterogeneity (Fimix-PLS, PLS-POS & PLS-IRRS Method: SmartPLS Tutorial)
Outlook: Recent Advancement in PLS

Medium: English
Seating capacity: 30-40 participants, on first come (including payment) first serve basis
Normal Rate: MYR1800 for local participants; USD550 for international participants**

**International participants are those who are currently not residing in Malaysia

"Creativity" Lessons from Industries?Understanding the Process of Creative Thinking

Date : 3rd of August 2017
Time : 8.00 am – 12.30 p.m
Venue : Auditorium, Dewan Bandaraya Kuching Utara
Speaker: Dr. Mark Kilgour (Waikato University, New Zealand)
Fee: Free admission but registration is mandatory

A MOU signing ceremony between Wawasan Open University (Kuching Regional Centre) and Sarawak Research Society will be right after the seminar.

Click on the brochure for pdf format

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019
Aug 21 – Aug 24, 2019
Novotel Melaka, Malaysia


Welcome to SASEM 2019

SASEM, structural equation modeling, utar, src

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019 aims to provide opportunity for the global participants to share their ideas and experience in person with their peers, to establish research relations and to find global partners for future collaboration.

The symposium will take place in Novotel Melaka, Malaysia from Aug 21 – Aug 24, 2019 and is organized by Sarawak Research Society and Universiti Tunku Abdul Rahman (UTAR).

For more information, visit


Awards & Publications (SASEM 2017)


Best Papers will be announced during Gala Dinner on 12 October 2017. Each winner will be awarded a certificate and a stipend. The papers will be selected and reviewed for publication in ISI and Scopus indexed journals. Note that only extended abstracts and full papers which are submitted to SASEM2017 by the submission deadline will be included for selection process. Originality of the ideas and the use of SEM would be mainly considered.

We are also working on the possibility to get Prof Marko Sarstedt and Prof Peter Seddon to select one or two Distinguished Papers each. They would then work with the corresponding authors (as co-authors) so as to improve the quality of the papers and have better chance to get published in top journals of their choice.

SRS Rising Researcher Award will also be given out in the evening. This award is only given to one Sarawakian participant. He or she needs to submit a write-up not more than 2000 words to describe his/her research background, ongoing learning process related to academia and views how to enhance research culture and activities in Sarawak. The winner will be conferred the said award with a certificate and a stipend of RM1,500.


All abstracts and extended abstracts will be published as symposium proceedings in a handbook. Selected papers will be reviewed and published in indexed and refereed journals. These journals will be updated from time to time. Publication fee in Scopus-indexed journals might be required but it would be substantially less. More details will be made available soon.

Indexed Journals
1. Internet Research (ISI and Scopus) (see the journal)
2. International Journal of Business and Society (Scopus) (see the journal)
3. Gadjah Mada International Journal of Business (Scopus) (see the journal)
4. International Journal of Supply Chain Management (Scopus, additional payment is required due to Special Issue arrangement) (
see the journal)

Refereed Journals
1. Asian Journal of Business Research (ABDC journal list, and currently under Scopus Enrichment Process) (see the journal)
2. Journal of Applied Structural Equation Modeling (see the journal)
3. International Journal of Service Management and Sustainability (see the journal)
4. International Journal of Business and Innovation (see the journal)
5. Journal of Technology Management and Business (see the journal)

About Kuching, Sarawak (2018MAG)

Kuching, the City of Unity, 2017 Asia Top 10 Destination by TripAdvisor (kuching-map)
Sarawak, the Land of Hornbills (Bumi Kenyalang)
Borneo, the land of wild exploration, the biggest island in Asia.

Sarawak , where adventure lives.

Agents for Tour Arrangement

Journey Travel (Hilton in-house Agent)
Mrs. Bong (T: +6082-223969; E:

Cat City Holidays
Ms. Lek (T: +6082-414200; E:

CPH Travel
Ms. Ivy (+6082-243708; E:

Some Useful Websites
1. Sarawak Tourism Board –
2. Sarawak Convention Bureau –
3. Borneo Travel Planner and Trip Advisor –