3rd International Symposium on Applied Structural Equation Modelling and Methodological Matters 2021 (Virtual)


Welcome to the website of International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2021. SASEM is an international conference to perpetuate the discourse and the use of SEM and research methods as well as a platform for learning and networking. The 1st SASEM was held in Sarawak in 2017. The 2nd SASEM was then held in Malacca two years later in 2019. Unfortunately, the 3rd SASEM in Bali in 2020 was postponed indefinitely due the outbreak of COVID-19 and the subsequent travel restrictions. The plan to having 4th SASEM in another country is thus put on hold. Nevertheless, a prelude of SASEM was organized virtually in June 2020. Four SEM experts were invited as speakers, namely Professor Christian Ringle, Professor Marko Sarstedt, Professor Ramayah Thurasamy and Professor Wen-Lung Shiau, and more than a thousand delegates attended.

While we are waiting for the time when traveling is safe again and that SASEM can be held physically in Bali, the Committee of Sarawak Research Society (SRS) and mySEM decide to proceed with SASEM2021 on an online platform. Hence SASEM2021 will be held virtually with the details as follows:

Theme: Advances in Explaining and Predicting Offline/Online Behaviours
Date: 10 July 2021 (Saturday)
Time: 9:00 AM – 12:00 PM; 1:30 PM – 4:00 PM (Malaysia time, GMT+8)
Platform: Zoom (Meeting details will be sent to participants after payment is done)

A group photo during SASEM2019 in Malacca, Malaysia


SASEM2021 is chaired by Associate Professor Dr. Mumtaz Ali Memon and Dr. Francis Chuah. Mumtaz Ali is an Associate Professor of Human Resource Management at the NUST Business School (NBS), Islamabad, Pakistan. He is also the Managing Editor of the Journal of Applied Structural Equation Modeling (JASEM) which has been included in SCOPUS. Francis is the senior lecturer Universiti Utara Malaysia (UUM). He specialises in micro/behavioural strategy and management. He is the co-Managing Editor of the Journal of Applied Structural Equation Modelling. A list of scientific and working committee will be provided soon and they will assist the chairpersons by organising the event and reviewing the submitted papers. General enquiries should be directed to srs.onlinetraining@gmail.com.


  • Keynote Speech/Expert Forum
  • Presentation of the Selected Papers
  • Enriching Comments from the Panel
  • Publication and Award-giving Ceremony


  • Open for Registration: 22 February 2021
  • Deadline for Registration & Paper Submission: 10 May 2021
  • Announcement of Paper Decisions: 17 May 2021
  • Deadline for Payment: 14 June 2021
SASEM is not only about learning and presentation, it is also about networking and having fun


Click here to register


  1. All papers must be submitted to srs.onlinetraining@gmail.com before 10 MAY.
  2. The authors should refer to JASEM guidelines to prepare the paper. (https://jasemjournal.com/home/guidelines/)


SRS members
(as of January 2021)
(or RM800)
(or RM40)
Non-SRS membersUSD250
(or RM1,000)
(or RM60)
Please email to srs.onlinetraining@gmail.com for any queries
  1. Registration is mandatory for every participant. Be sure you provide complete and correct details in your registration form.
  2. Once you submit your registration form, an email will be sent to you in a week’s time to confirm your details. Payment (as a presenting or non-presenting participant) must be made by 14 June 2021 to confirm your registration.
  3. The announcement for the submitted papers will be made known by 17 May 2021 (unless otherwise informed) and the decision is final. A letter of acceptance will be issued to the participants whose papers are selected for presentation.
  4. Registration status of the participants whose papers are declined for presentation will be automatically changed to non-presenting participant. Hence, we advise every participant to wait for the announcement of paper decisions before making any payment.
  5. All submitted papers will go through preliminary review. Only 10-15 papers will be accepted/selected for presentation. Constructive comments will be given by the panel after each presentation during the symposium to improve each paper and provide learning opportunities to all participants, including non-presenting participants. As such, non-presenting participants are encouraged to join and network.


  1. Journal of Applied Structural Equation Modelling (Regular Issue)
  2. Asian Journal of Business Research (Regular Issue)
  3. Asian Academy of Management Journal (Regular Issue)
  4. Journal of Marketing Analytics (Special Issue)
  5. More to come


SASEM2021 General Enquiries: srs.onlinetraining@gmail.com
A/Prof. Dr. Mumtaz Ali Memon: mumtazutp@gmail.com
Dr. Francis Chuah: francischuah84@gmail.com

Updates are also provided at:

SRS Facebook Group: https://www.facebook.com/groups/397077480406607
mySEM Facebook Group: https://www.facebook.com/groups/mysem



2020 International Postgraduate Symposium in Tourism and Hospitality

We are delighted to invite you to join the virtual 2020 International Postgraduate Symposium in Tourism and Hospitality (IPSTH2020) on 20-21 November 2020. IPSTH2020 is co-hosted by the International Master’s Program of Tourism and Hospitality (National Kaohsiung University of Hospitality and Tourism, Taiwan) and the Faculty of Hospitality and Tourism Management (UCSI University, Malaysia). It is supported by Emerald Publishing (East Asia), Sarawak Research Society and other international partners.

With the theme of “Tourism Restart and Recovery: Responsibility Today, Sustainability Tomorrow”, the symposium is aimed to provide an avenue for postgraduate students from all over the world to share and showcase their research works related to tourism and hospitality. A pre-symposium workshop on thesis management facilitated by a renowned trainer will be held on 20 November 2020 to provide assistance to postgraduate students in writing their thesis. Moreover, a tourism forum will be held on 21 November 2020, where five distinguished experts will share their thoughts about tourism and hospitality in the contemporary environment. Furthermore, 3MT and 5MT presentation will challenge postgraduate students to present a condensed form of their research works and offer them publication opportunities in SSCI and SCOPUS indexed journals.

Registration is mandatory for all delegates, including the presenting and non-presenting ones. Please note that only postgraduate students are eligible for thesis management workshop and 3MT/5MT presentation. Registration is open and will be closed on 23 October 2020.

You can register at: [https://forms.gle/JRLSqP4RacnWzo2E9](https://forms.gle/JRLSqP4RacnWzo2E9). *You are strongly advised to adhere closely to the registration and submission guidelines before submission.*

For more information, please visit our website at [https://ipsth.com/](https://ipsth.com/) and our Facebook at [https://www.facebook.com/IPSTH-2020-122264429361972](https://www.facebook.com/IPSTH-2020-122264429361972). Should you have any queries, please write to us at [ipsth2020@gmail.com](mailto:ipsth2020@gmail.com).

The Current Advances in Partial least Squares Structural Equation Modeling & Methodological Matters

We are pleased to inform you that forum videos are now available at the following links.

PLS-SEM Fourm – Part 1

PLS-SEM Fourm – Part 2

PLS-SEM Fourm – Part 3

PLS-SEM Fourm – Part 4

Click here to download slides.

Do subscribe ResearchLand channel for future videos.


We are pleased to announce the much awaited international forum with the following details:

Registration is compulsory. Your name and email address MUST BE valid as the details will be used to send confirmation email to you, verify your participation and prepare the e-certificate.

Prof. Christian M. Ringle
Prof. Marko Sarstedt
Prof. Ramayah Thurasamy
Prof. Wen-Lung Shiau

Dr. Jacky Cheah Jun-Hwa

Note: The speakers need no introduction. Updates about the forum will be provided from time to time.

Essential Information:
Date: 25 June 2020 (Thursday)
Time: 3:00 PM – 5:00 PM Malaysian Time (GMT +8)
Registration: https://forms.gle/d7XyVVXQwnv37yTP7 (Make sure you adhere to the terms and conditions)
Platform: GotoWebinar hosted by Emerald Publishing and Sarawak Research Society
Admission: A confirmation email to join the Webinar from Emerald Publishing will be sent to you in 3 days after registration
Fee: There is no registration fee. Donation (optional) to support COVID-19 relief is welcome. Please upload the Donation Proof on the registration form or email to us (srs.onlinetraining@gmail.com)
Targets: Students, researchers, academics and practitioners who aspire to know and learn about PLS-SEM
Certificate of Attendance : E-certificate will be given by Emerald Publishing after the forum

International Conference on Responsible Tourism and Hospitability 2020 (ICRTH2020)

ICRTH2020 is postponed to July 2021. Click here for more details.

Conference Objectives

To serve as a meeting of minds and a platform for the stakeholders (ministries, government agencies, academic institutions, business organizations, associations, and practitioners) to network to converge knowledge, experience, and resources so as to explore, develop and realize responsible tourism and hospitality in emerging economies in conjunction with Visit Malaysia 2020 and Visit Sarawak Campaign.

Conference Information

Date: 12 – 14 August 2020 (postponed to July 2021)
Venue: UCSI Hotel Kuching, Sarawak, Malaysia

Program Overview

12 August
Pre-conference Workshops
13 August
Conference Day 1
14 August
Conference Day 2

Follow ICRTH2020 on social media for more updates:

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019
Aug 21 – Aug 24, 2019
Novotel Melaka, Malaysia


Welcome to SASEM 2019

SASEM, structural equation modeling, utar, src

International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2019 aims to provide opportunity for the global participants to share their ideas and experience in person with their peers, to establish research relations and to find global partners for future collaboration.

The symposium will take place in Novotel Melaka, Malaysia from Aug 21 – Aug 24, 2019 and is organized by Sarawak Research Society and Universiti Tunku Abdul Rahman (UTAR).

For more information, visit https://sasem2019.org/


Awards & Publications (SASEM 2017)


Best Papers will be announced during Gala Dinner on 12 October 2017. Each winner will be awarded a certificate and a stipend. The papers will be selected and reviewed for publication in ISI and Scopus indexed journals. Note that only extended abstracts and full papers which are submitted to SASEM2017 by the submission deadline will be included for selection process. Originality of the ideas and the use of SEM would be mainly considered.

We are also working on the possibility to get Prof Marko Sarstedt and Prof Peter Seddon to select one or two Distinguished Papers each. They would then work with the corresponding authors (as co-authors) so as to improve the quality of the papers and have better chance to get published in top journals of their choice.

SRS Rising Researcher Award will also be given out in the evening. This award is only given to one Sarawakian participant. He or she needs to submit a write-up not more than 2000 words to describe his/her research background, ongoing learning process related to academia and views how to enhance research culture and activities in Sarawak. The winner will be conferred the said award with a certificate and a stipend of RM1,500.


All abstracts and extended abstracts will be published as symposium proceedings in a handbook. Selected papers will be reviewed and published in indexed and refereed journals. These journals will be updated from time to time. Publication fee in Scopus-indexed journals might be required but it would be substantially less. More details will be made available soon.

Indexed Journals
1. Internet Research (ISI and Scopus) (see the journal)
2. International Journal of Business and Society (Scopus) (see the journal)
3. Gadjah Mada International Journal of Business (Scopus) (see the journal)
4. International Journal of Supply Chain Management (Scopus, additional payment is required due to Special Issue arrangement) (
see the journal)

Refereed Journals
1. Asian Journal of Business Research (ABDC journal list, and currently under Scopus Enrichment Process) (see the journal)
2. Journal of Applied Structural Equation Modeling (see the journal)
3. International Journal of Service Management and Sustainability (see the journal)
4. International Journal of Business and Innovation (see the journal)
5. Journal of Technology Management and Business (see the journal)

About Kuching, Sarawak (2018MAG)

Kuching, the City of Unity, 2017 Asia Top 10 Destination by TripAdvisor (kuching-map)
Sarawak, the Land of Hornbills (Bumi Kenyalang)
Borneo, the land of wild exploration, the biggest island in Asia.

Sarawak , where adventure lives.

Agents for Tour Arrangement

Journey Travel (Hilton in-house Agent)
Mrs. Bong (T: +6082-223969; E: journeyborneo@gmail.com)

Cat City Holidays
Ms. Lek (T: +6082-414200; E: inbound@catcityholidays.com)

CPH Travel
Ms. Ivy (+6082-243708; E: reservations@cphtravel.com.my)

Some Useful Websites
1. Sarawak Tourism Board – https://sarawaktourism.com/
2. Sarawak Convention Bureau – http://sarawakcb.com/
3. Borneo Travel Planner and Trip Advisor – http://www.e-borneo.com/main/tour-category/sarawak/

Program (SASEM 2017)

10-11 October 2017 
Pre-symposium Workshop on Current Advances of PLS-SEM by Prof Marko Sarstedt
0830 – 0900  Workshop Registration
0900 – 1630   Workshop Sessions
1630 – 1730    Symposium Registration
Note: Morning brunch, lunch and afternoon tea are provided for two days.

12 October 2017
Symposium on Applied Structural Equation Modeling
0830 – 0900  Registration
0900 – 0930  Opening Speech by Symposium Chair Prof Ramayah Thurasamy
0930 – 1030   Keynote Speech by Prof Marko Sarstedt
1100 – 1230    Concurrent Presentation Sessions
1400 – 1530    Technical Session
1600 – 1700   Concurrent Presentation Sessions
1900 – 2100   Gala Dinner and Award Giving Ceremony
Note: Morning brunch, lunch and afternoon tea are provided.

13 October 2017
Symposium on Applied Structural Equation Modeling
0900 – 0930  Photo Session
0930 – 1030   Keynote Speech by Prof Peter Seddon
1100 – 1230    Concurrent Presentation Sessions
1400 – 1530    Technical Session
1600 – 1700   Concurrent Presentation Sessions
Note: Morning brunch, lunch and afternoon tea are provided.

14 October 2017
Post-symposium Seminar on Publication in High Impact Indexed Journals by Prof Ramayah and Prof Marko Sarstedt (Also open to non-SEM users)
0830 – 0900  Seminar Registration
0900 – 1700  Seminar Sessions
Note: Morning brunch, lunch and afternoon tea are provided.