Keynote Speakers

Prof. Marko Sarstedt (Profile, Citation) is a Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Adjunct Professor at the University of Newcastle (Australia). His main interests are the advancement of research methods to further the understanding of consumer behavior. His research has been published in, for example, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Organizational Research Methods, MIS Quarterly, Journal of Business Research, Journal of World Business, Marketing Letters, and Long Range Planning. Marko has coedited several special issues of leading journals and co-authored three widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joseph F. Hair, G. Tomas M. Hult, and Christian M. Ringle).

Prof. Peter B. Seddon (Profile, Citation) is an Honorary Professor in the Department of Computing and Information Systems at the University of Melbourne, Australia. In 2016, University of Melbourne was ranked 40th in the world by the Academic Ranking of World Universities. Peter was a full-time member of academic staff at the University for 38 years, 20 years in the Department of Accounting, then 18 years in the Department of Information Systems (now Computing and Information Systems). He was a Senior Editor for MIS Quarterly during 2005-2008, and remains as an active member of the global Information Systems research community. His major interests are in the areas of evaluating information-systems success, packaged enterprise-application software, IT management, IT outsourcing, business analytics, IS research methodology, and accounting information systems. His current major research project is on strategic IT decision making.