Essential Information
Title | Mixed Methods in Business Research: Step-by-step Coaching for Novice Researchers |
Date | 20 April 2024 (Saturday) |
Venue | The KopiLab, Kuching |
Time | 1:00PM – 5:00 PM (GMT +8) |
Registration fee | (a) SRS member / Student: RM20 per person (any transaction charges to be borne by the participant/remitter) |
(b) Non-SRS member: RM30 per person (any transaction charges to be borne by the participant/remitter) | |
Registration Form | Click here |
Workshop Objectives:
- To enable learners to understand the fundamental knowledge of mixed methods in research design.
- To enable learners to apply qualitative and quantitative data research analysis methods.
Workshop Content:
- Introduction to mixed method research design.
- Introduction to qualitative and quantitative research design in business research.
- Integrated data analysis tools (Quirkos and PLS-SEM).
Facilitator’s Profile
Dr. Leong Choi Meng
Lecturer (Swinburne University of Technology, Sarawak Campus); Co-Managing Editor (Journal of Responsible Tourism Management); Committee Member of Sarawak Research Society Publication:Leong, C. M., She, L., Lim, T. Y., & Wong, N. M. (2024). To buy or not to buy? Green packaging, gender differences and the intention to purchase. International Journal of Social Economics. (Scopus indexed Q2 by Emerald Publishing) Ali, M., Choi-Meng, L., Aw, E. C. X., Puah, C. H., & Barut, A. (2024). Real estate investment decisions in COVID-19 crisis: the effect of perception and behavioral biases. International Journal of Housing Markets and Analysis, 17(1), 32-47. (Scopus indexed Q2 by Emerald Publishing) |
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Dr. Ivon Lim Tze Yin
Lecturer (Swinburne University of Technology, Sarawak Campus); Co-Managing Editor (Journal of Responsible Tourism Management); Committee Member of Sarawak Research Society Publication:Lim, T. Y., Leong, C. M., Lim, L. T. K., Lim, B. C. Y., Lim, R. T. H., & Heng, K. S. (2023). Young adult tourists’ intentions to visit rural community-based homestays. Young Consumers, 24(5), 540-557. (Scopus indexed Q1 by Emerald Publishing) Lim, T. Y., Lim, B., Leong, C. M., & Le, A. (2021). Finish your plate! Food disposition behaviour among late adolescents. British Food Journal, 123(9), 3192-3207. (Scopus indexed Q1 by Emerald Publishing) |
With the registration fee of RM20 (for SRS members or students) or RM30 (for others), participants will receive:
- Workshop materials in soft copy
- E-certificate of participation
- Afternoon tea breaks
For any queries, please contact us at admin@sarawakresearchsociety.org