Conference Directors

Kim-Shyan Fam
Hiram Ting
Jacky Jun-Hwa Cheah

Scientific Committee

Lead: Puah Chin Hong, Universiti Malaysia Sarawak, Malaysia
Co-lead: Mumtaz Ali Memon, Universiti Teknologi PETRONAS, Malaysia

Sarawak: Winnie Wong, University College of Technology Sarawak, Malaysia
Sabah: Nelson Lajuni, Universiti Teknologi MARA Sabah, Malaysia
Peninsular: Uma Devi Krisnan, SEGi University Kota Damansara; Yeo Sook Fern, Multimedia University, Malaysia
China: Liu Yide, Macau University of Science and Technology, China
UK: Christopher Griffith, Cardiff Metropolitan University, UK (Editor-in-Chief of British Food Journal)
Indonesia: Sudiyanti Sudiyanti, Universitas Gadjah Mada, Indonesia
Thailand: Jany Wilawan, Thaksin University, Thailand
Singapore: Tan Kim Lim, Singapore Human Resource Institute, Singapore
Australia: Nuttawuth Muehjohn, RMIT; Mun Wong, Swinburne University of Technology, Australia
Iran: Mehdi Taghipoorreyneh, University of Mazandaran, Iran
Pakistan: Tariq Jalees, PAF Karachi Institute of Economics and Technology, Pakistan

Editorial Committee/Track Chairs

Lead: Evan Lau, Universiti Malaysia Sarawak, Malaysia
Co-lead: Cham Tat Huei, Universiti Tunku Abdul Rahman, Malaysia

Islamic Marketing
Muhammad Moshin Butt, Air University, Pakistan
Strategic Management
Francis Chuah, Universiti Utara Malaysia, Malaysia
International Management
Nuttawuth Muenjohn, RMIT, Australia
Service Marketing and Sustainability
Voon Boo Ho, Universiti Teknologi MARA, Malaysia
Jati Kasuma Ali, Universiti Teknologi MARA, Malaysia
Technology and Relationship Marketing
Park Thaicon, Griffith University, Australia
Destination Tourism
Phang Ing @ Grace, Universiti Malaysia Sabah, Malaysia
Tourism Economics
Tang Chor Foon, Universiti Sains Malaysia, Malaysia
Consumer Behaviour
Heriyadi Kusyanardi, Tanjungpura University, Indonesia
Mehdi Taghipoorreyneh, University of Mazandaran, Iran
Emerging Economies
Rayenda Brahmana, Universiti Malaysia Sarawak, Malaysia
Organization Behaviour
Sofiah Kadar Khan, QUEST International University Perak, Malaysia
Lew Tek-Yew, Curtin University, Malaysia
Sales and Promotion
Jee Teck Weng, Swinburne University of Technology Sarawak, Malaysia
Business Economics
Biagio Simonetti,  Universita degli Studi del Sannio, Italy
Qualitative Studies
Norhayu binti Norany, Institut Pendidikan Guru, Malaysia
Alex Cheing WL, Methodist Pilley Institute, Malaysia
Behavioural Statistics and Data Science
Enrico Ciavolino, Università del Salento, Italy
Marketing Trends and Practices
Siti Rahayu Hussin, Universiti Putra Malaysia, Malaysia
Food Science and Digital Technology
Liu Yide, Macau University of Science and Technology, China

Secretariat Members

Yusman Yacob (SRS Committee, Secretary)
Zailah Bujang (SRS Committee, Deputy Secretary)
Lau Wee Ming (SRS Committee, Event Manager)
Bernard Ak Stephen Jussem (SRS Committee, Treasurer)
Fency Sivadasan (SRS Committee, Sponsorship)
Mohd Hanafiah bin Semuni (SRS Committee, Industry Engagement)
Joshua Caseley Ak Akun (SRS Committee, Industry Engagement)
Venu K. Puthankattil (SRS Committee, Technical Advisor)
Joseph Hii (AJBR Editorial Office)
Adeline Ho (AJBR Editorial Office)
Ivon Lim
Julia Chieng
Sharon Rebecca Tan