Journal of Applied Structural Equation Modeling (JASEM)

Chief Editors

  • Ramayah Thurasamy, Universiti Sains Malaysia
  • Hiram Ting, UCSI Universiti Malaysia

Managing Editor

  • Mumtaz Ali Memon, NUST Business School (NBS) Islamabad, Pakistan (

Co-Managing Editors

  • Francis Chuah, Universiti Utara Malaysia
  • Jun-Hwa Cheah, Universiti Putra Malaysia

Journal of Marketing Advances and Practices

Editor in Chief

  • Hiram Ting, UCSI University, Malaysia and Sarawak Research Society

Managing Editor

  • Cham Tat Huei, Universiti Tunku Abdul Rahman, Malaysia

Associate Editors

  • Cheah Jun Hwa (Jacky), Universiti Putra Malaysia
  • Hen Kai Wah, Universiti Tunku Abdul Rahman, Malaysia

Book Release


Title: Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0: An Updated and Practical Guide to Statistical Analysis
Authors: Ramayah Thurasamy, Jacky Cheah, Francis Chuan, Hiram Ting and Mumtaz Ali Memon
Remarks: Please indicate your interest to purchase the book at