3rd International Symposium on Applied Structural Equation Modelling and Methodological Matters 2021 (Virtual)


Welcome to the website of International Symposium on Applied Structural Equation Modeling and Methodological Matters (SASEM) 2021. SASEM is an international conference to perpetuate the discourse and the use of SEM and research methods as well as a platform for learning and networking. The 1st SASEM was held in Sarawak in 2017. The 2nd SASEM was then held in Malacca two years later in 2019. Unfortunately, the 3rd SASEM in Bali in 2020 was postponed indefinitely due the outbreak of COVID-19 and the subsequent travel restrictions. The plan to having 4th SASEM in another country is thus put on hold. Nevertheless, a prelude of SASEM was organized virtually in June 2020. Four SEM experts were invited as speakers, namely Professor Christian Ringle, Professor Marko Sarstedt, Professor Ramayah Thurasamy and Professor Wen-Lung Shiau, and more than a thousand delegates attended.

While we are waiting for the time when traveling is safe again and that SASEM can be held physically in Bali, the Committee of Sarawak Research Society (SRS) and mySEM decide to proceed with SASEM2021 on an online platform. Hence SASEM2021 will be held virtually with the details as follows:

Theme: Advances in Explaining and Predicting Offline/Online Behaviours
Date: 10 July 2021 (Saturday)
Time: 9:00 AM – 12:00 PM; 1:30 PM – 4:00 PM (Malaysia time, GMT+8)
Platform: Zoom (Meeting details will be sent to participants after payment is done)

A group photo during SASEM2019 in Malacca, Malaysia


SASEM2021 is chaired by Associate Professor Dr. Mumtaz Ali Memon and Dr. Francis Chuah. Mumtaz Ali is an Associate Professor of Human Resource Management at the NUST Business School (NBS), Islamabad, Pakistan. He is also the Managing Editor of the Journal of Applied Structural Equation Modeling (JASEM) which has been included in SCOPUS. Francis is the senior lecturer Universiti Utara Malaysia (UUM). He specialises in micro/behavioural strategy and management. He is the co-Managing Editor of the Journal of Applied Structural Equation Modelling. A list of scientific and working committee will be provided soon and they will assist the chairpersons by organising the event and reviewing the submitted papers. General enquiries should be directed to srs.onlinetraining@gmail.com.


  • Keynote Speech/Expert Forum
  • Presentation of the Selected Papers
  • Enriching Comments from the Panel
  • Publication and Award-giving Ceremony


  • Open for Registration: 22 February 2021
  • Deadline for Registration & Paper Submission: 10 May 2021
  • Announcement of Paper Decisions: 17 May 2021
  • Deadline for Payment: 14 June 2021
SASEM is not only about learning and presentation, it is also about networking and having fun


Click here to register


  1. All papers must be submitted to srs.onlinetraining@gmail.com before 10 MAY.
  2. The authors should refer to JASEM guidelines to prepare the paper. (https://jasemjournal.com/home/guidelines/)


SRS members
(as of January 2021)
(or RM800)
(or RM40)
Non-SRS membersUSD250
(or RM1,000)
(or RM60)
Please email to srs.onlinetraining@gmail.com for any queries
  1. Registration is mandatory for every participant. Be sure you provide complete and correct details in your registration form.
  2. Once you submit your registration form, an email will be sent to you in a week’s time to confirm your details. Payment (as a presenting or non-presenting participant) must be made by 14 June 2021 to confirm your registration.
  3. The announcement for the submitted papers will be made known by 17 May 2021 (unless otherwise informed) and the decision is final. A letter of acceptance will be issued to the participants whose papers are selected for presentation.
  4. Registration status of the participants whose papers are declined for presentation will be automatically changed to non-presenting participant. Hence, we advise every participant to wait for the announcement of paper decisions before making any payment.
  5. All submitted papers will go through preliminary review. Only 10-15 papers will be accepted/selected for presentation. Constructive comments will be given by the panel after each presentation during the symposium to improve each paper and provide learning opportunities to all participants, including non-presenting participants. As such, non-presenting participants are encouraged to join and network.


  1. Journal of Applied Structural Equation Modelling (Regular Issue)
  2. Asian Journal of Business Research (Regular Issue)
  3. Asian Academy of Management Journal (Regular Issue)
  4. Journal of Marketing Analytics (Special Issue)
  5. More to come


SASEM2021 General Enquiries: srs.onlinetraining@gmail.com
A/Prof. Dr. Mumtaz Ali Memon: mumtazutp@gmail.com
Dr. Francis Chuah: francischuah84@gmail.com

Updates are also provided at:

SRS Facebook Group: https://www.facebook.com/groups/397077480406607
mySEM Facebook Group: https://www.facebook.com/groups/mysem



Responsible Youth Leader Seminar

Grab the Opportunity!

Theme: Empowering Youth Towards Responsible Citizenship and Tourism

This seminar is to provide an educational and practical guidance about responsible leadership to university and college students in Kuching (and Sarawak) who are interested in tourism and hospitality. There will be speeches about leadership and responsible citizenship and tourism from academics and practitioners, discussions to demonstrate different types of skills and knowledge as well as activities to put them into practice.

These knowledge and skills will prepare students to be responsible leaders and citizens particularly in tourism and the related ventures. There will be no fee! However, registration is required and seats are limited to 50 students (subject to evaluation and approval by the committee).

Register at: bit.ly/responsible-youth-2020

Venue : Sarawak Club Kuching
20 December 2020 (Sunday) at 8:00AM – 5:00 

2020 International Postgraduate Symposium in Tourism and Hospitality

We are delighted to invite you to join the virtual 2020 International Postgraduate Symposium in Tourism and Hospitality (IPSTH2020) on 20-21 November 2020. IPSTH2020 is co-hosted by the International Master’s Program of Tourism and Hospitality (National Kaohsiung University of Hospitality and Tourism, Taiwan) and the Faculty of Hospitality and Tourism Management (UCSI University, Malaysia). It is supported by Emerald Publishing (East Asia), Sarawak Research Society and other international partners.

With the theme of “Tourism Restart and Recovery: Responsibility Today, Sustainability Tomorrow”, the symposium is aimed to provide an avenue for postgraduate students from all over the world to share and showcase their research works related to tourism and hospitality. A pre-symposium workshop on thesis management facilitated by a renowned trainer will be held on 20 November 2020 to provide assistance to postgraduate students in writing their thesis. Moreover, a tourism forum will be held on 21 November 2020, where five distinguished experts will share their thoughts about tourism and hospitality in the contemporary environment. Furthermore, 3MT and 5MT presentation will challenge postgraduate students to present a condensed form of their research works and offer them publication opportunities in SSCI and SCOPUS indexed journals.

Registration is mandatory for all delegates, including the presenting and non-presenting ones. Please note that only postgraduate students are eligible for thesis management workshop and 3MT/5MT presentation. Registration is open and will be closed on 23 October 2020.

You can register at: [https://forms.gle/JRLSqP4RacnWzo2E9](https://forms.gle/JRLSqP4RacnWzo2E9). *You are strongly advised to adhere closely to the registration and submission guidelines before submission.*

For more information, please visit our website at [https://ipsth.com/](https://ipsth.com/) and our Facebook at [https://www.facebook.com/IPSTH-2020-122264429361972](https://www.facebook.com/IPSTH-2020-122264429361972). Should you have any queries, please write to us at [ipsth2020@gmail.com](mailto:ipsth2020@gmail.com).

Quantitative Data Analysis using SmartPLS: Demonstration and Sharing of Experience

Session 1: Weighted Partial Least Squares Assessment

Session 2: Consistent PLS (PLSc): Concepts and Analysis

Session 3: Assessment of Higher-Order Models

Session 4: Guidelines to Perform Measurement Invariance

*(Note: SmartPLS 2-month license will NOT be provided in this course. Participants can join with/without the software.)*

Date & Time (Malaysian time, GMT+8):

Session 1 – 7 August 2020 (2:00-3:20 PM)

Session 2 – 7 August 2020 (3:40-5:00 PM)

Session 3 – 14 August 2020 (2:00-3:20 PM)

Session 4 – 14 August 2020 (3:40-5:00 PM)

Registration link: https://forms.gle/7Er3T8YJ4ctDBB9m6

Platform: Zoom

Fee: RM15 per session (donation included); RM50 for registering all four sessions. Or amount equivalent to your currency (any transaction charges to be borne by the participant/remitter)

Medium: English

Targets: Students, academics, researchers and those who are keen to learn specific topics and procedures about running SmartPLS (as shown under Agenda)

Materials: Materials in softcopy will be provided after the course

Certificate: E-certificate will be given after the course

For general enquiries and more information about the online course and other online events, please write to the Secretariat at srs.onlinetraining@gmail.com.

International Tourism Seminar on Tourism Recovery and Development: Responsibility, Sustainability and Value Creation

We are pleased to invite you to join the International Tourism Seminar on Tourism Recovery and Development: Responsibility, Sustainability and Value Creation with the following details:

Date : 24 July 2020 (Friday)
Time : 10:00 AM – 12:00 PM (Malaysian time, GMT+8)
Target : Hospitality and Tourism students, lecturers, researchers and practitioners. It is also open to all who are interested in the topic.
Platform : Zoom and Youtube (livestream). Please note that Zoom can only cater for 500 participants.

Registration Link: https://forms.gle/cekRtfBKtVCg9Vcv8

Fee : No Fee. Donation is welcome to support RCE Kuching. Donation can be done before or after registration. Donation can be done as a group if your colleagues and/or students register for the seminar.

Remarks: Invitation link to join the seminar will be emailed to the registered participants 2 days before the event.

The primary objectives are to perpetuate the discourse about tourism recovery in times of uncertainty from both academic and practical perspectives. In addition, this seminar is aimed to provide insights into the development of tourism in various aspects (e.g. community-based, event, ecology, leisure and wellness) post the global COVID19 pandemic.

We are grateful that six distinguished speakers have agreed to join us as the panel speakers.

Mark your date, register now. See you then.

Organised by UCSI University (FHTM) in partnership with Sarawak Tourism Board, UiTM Sabah Branch, RCE Kuching, Emerald Publishing and Sarawak Research Society